"Power to You" with Amazon WebStore Solutions

Amazon WebStore gives you the powerful, flexible, easy-to-use tools you need to build, launch and maintain your ecommerce website. With WebStore, you can create a site that looks and feels like your brand. You'll be able to make changes quickly, update your site without relying on IT resources, and offer your customers the same merchandising features that have made Amazon.com the ecommerce leader—all at an affordable price.

Create the website that's right for your business

Amazon WebStore puts your website in your hands. Start with one of our "UI best-practices" templates or choose a white-label theme. Create and manage multiple releases of your site's navigation and category structure. Build rich product detail pages. Make changes across all pages quickly and easily. With Amazon WebStore, you create the website that meets the needs of your business.

Compelling merchandising and promotions without the expense

Amazon WebStore provides you with the promotional tools and merchandising features that shoppers use on Amazon.com. With everything from Recommendations to Bestsellers to Recent History, our carousel of "drag & drop" merchandising widgets is designed to drive sales and increase average order value. WebStore also allows you to create your own promotions. Define promotions by channel or across all channels—and do it without IT support.

The tools and information you need to be successful

When you have an Amazon WebStore you get a wide variety of help and support. You'll find wizards and video tutorials where you'll get step-by-step instructions on everything from setup to merchandising. Join customer forums and learn best practices from other WebStore users. Or take advantage of Amazon Selling Coach, our automated application that gives you a personalized analysis of your WebStore with actionable suggestions on how to improve your business.

Product Benefits:

• Control page layout and look and feel across entire websit.e
• Merchandise entire product catalog with "drag and drop" widgets.
• Increase average order value with Industry-leading product recommendations.
• Define and implement revenue generating marketing promotions with minimal IT support.
• Manage of all your product and order data in one place while selling across multiple channels.
• Optimize your WebStore with Amazon's full array of help and learning tools.
• Grow your business by following frequent, automated tips and recommendations from Amazon Selling Coach.

Key Features

Control website look and feel through CSS & HTML coding:

• Incorporate User Interface (UI) design best practices into website by starting design with one of many pre-built templates or use the "white label" theme to design your own layout.
• Modify master page properties to quickly apply changes across the entire site.
• Define custom page layouts, upload and apply images, custom CSS, JavaScript and Flash.

Define navigation and product category structure used by website and agent facing applications:

• Create and manage multiple releases of the navigation and category structure.
• Quickly map products to one or more categories seamlessly.

Easily optimize your WebStore for search:

• Canonical, descriptive URLs for category and product detail pages.
• Override default page meta data (read by search engines) as needed on a page by page basis.
• Submit your product feed to Google and Comparison Shopping Engines with one click.
• Submit your XML Sitemap to all major Search Engines automatically.
• Manage 301 Page Redirects from your old store to your new WebStore so your pages continue to be indexed by search engines.

Merchandise entire product catalog: home, category, and product pages:

• Choose from a library of powerful, configurable merchandising and site-wide widgets including the flexible HTML and i-Frame widgets.
• "Drag and drop" widgets into pre-defined slots and configure widget properties with the click and drag of a mouse.
• Leverage product recommendation widgets to efficiently merchandise a large catalog and increase average order value.

Publish website updates without IT support:

• Preview updates to website design and merchandising.
• Publish updated site to production without IT assistance.

Define and implement revenue driving multi-channel promotions without IT support:

• Choose from multiple promotion types including claim codes, free shipping, dollar amount discount, percentage discount, free product, fixed price, and tiered discounts.
• Define promotions by channel (online, store, phone) or across channels including Amazon.com.
• Use product categories, catalog attributes, and product lists alone or in combination to define promotion eligibility.

Create rich, compelling product information using the GUI-based editor, Flat File Uploads or the Amazon XML/WebServices API:

• Create multiple variations of products (e.g. colors, sizes).
• Create relationships (collections or accessories) between products to support upselling and cross-selling.
• Upload and associate up to 9 images per product, including swatches.
• Efficiently manage a large catalog of product information including pricing and inventory data.
• Locate products using preset searches, searching across multiple product attributes, and defining rules based searches.
• Update multiple product attributes for multiple products concurrently in batch edit mode.
• Monitor progress of batch updates, view and reconcile results.
• Publish product information to multiple sales channels, online and agent facing.

Integrate with existing product data systems:

• Upload feeds to create or update product information.
• Download orders via Flat Files or the Amazon XML/WebServices API.
• Monitor feed processing, view and reconcile results.